Once you have decided to host a website on the internet you need to start building a website. You need to build a website which is attractive, sticky, easy to navigate. The website should present the core purpose of setting it up to the visitor.

But the most important point to note is "How to get a visitor?"

The conversion rates of converting a visitor to a buyer is very low on internet compared to the actual business shop. So you need a large number of visitors to your website to get a fair amount of customers.

Do not get dissapointed at the above statement. There are plenty of potential visitors and hence the customers on the internet surfing through enourmous pages of information. They primarily use search engines to find a website. The simple task you need to do is to get your website in top results for what a surfer may search.

This concept explained here is called 'Search Engine Optimization' or 'SEO'